Midway

Strategy

Group

Knowing its customers' life time value--projected through net present value formulations--enables a firm to improve its decision-making and investment priorities and, most importantly, customer development.  LTV analysis is especially useful for evaluating:

- New customer sources, lists, and leads

- Initial offers

- Churn, attrition, and loyalty

- Segment purchase patterns

- Demographic differences

Our expertise in this areas can facilitate your decisions regarding funding for customer reactivation, new customer acquisition, cross selling, and market development programs.

Life Time Value (LTV) Analysis

Services