Midway

Strategy

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A fundamental element of every successful marketing program is the segmentation of the market.  First, a firm must identify the key segmentation variables.  It can then assess the attractiveness of each segment and decide, based on attractiveness criteria, which segment(s) it wants to target and how to position its product/service in order to attract the target segment(s).  Midway will help your company:

- Collect and develop potentially useful data

- Identify key segmentation variables and segment the market

- Assess the attractiveness of each segment based on market, customer, economic, and competitive indicators, and select the target segment(s)

- Identify and select positioning concepts for each target segment

- Determine the segment(s) offering the greatest opportunities/benefits

The segmentation/targeting/position process is a complex but critical marketing function that requires balancing analytic and synthetic skills--skills that influence strategy formulation, tactics, and program execution.  Let our marketing experts guide you through the process.

 

 

Segmentation, Targeting, & Positioning Analysis 

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